Case Study
#1 on Google for
“Orthopedic Surgeon
Boca Raton”
Boca Raton Orthopaedic Group has served South Florida since 1969. Patient Sprout engineered the search dominance to match — delivering #1 organic and map pack rankings for their most competitive keywords and driving a consistent pipeline of high-value surgical consultation requests.
brog.combrog.com
Orthopedic Surgeon Boca Raton | Boca Raton Orthopaedic Group
Southeast Florida's leading orthopedic group. Joint replacement, sports medicine, ACL repair & physical therapy. Serving Boca Raton since 1969.
bocaorthopedics.com
Boca Orthopedics — Bone & Joint Specialists
Orthopedic care for all ages. Hip, knee and shoulder specialists in Boca Raton.
pbcorthosurgery.com
Palm Beach Orthopaedic Surgery | Sports Medicine
Board-certified orthopedic surgeons serving Palm Beach County.
The Challenge
Legacy reputation. Invisible in modern search.
BROG has been the orthopedic standard in Boca Raton for over five decades. But longevity doesn't translate to Google rankings. Hospital systems, national orthopedic chains, and newer practices with aggressive digital marketing were capturing the searches that should have been going to the region's most experienced group.
Patients searching for joint replacement, sports medicine, and orthopedic surgery in Palm Beach County weren't finding BROG first — they were finding younger competitors with better-optimized digital footprints. The authority BROG had built over 55 years needed a digital translation.
Hospital systems outranking independent groups
Large health systems with enterprise SEO teams and domain authority were dominating orthopedic searches in Palm Beach County, overshadowing established independent practices.
Procedure-level searches going to competitors
High-intent searches for specific procedures — knee replacement, ACL repair, rotator cuff surgery — weren't routing to BROG's specialist pages.
Multi-location presence not fully indexed
BROG's multiple South Florida locations weren't individually optimized, leaving significant local search share unclaimed across the region.
The Approach
55 years of clinical excellence.
Finally visible online.
Dominant Keyword Architecture
"Orthopedic surgeon Boca Raton" sits at the top of a highly competitive Palm Beach County search landscape. We built a layered keyword strategy covering primary, specialty, and procedure-specific terms — joint replacement, sports medicine, ACL repair — so BROG captures patients across every orthopedic intent.
Specialty & Physician Page Authority
BROG's roster of orthopedic specialists spans sports medicine, joint replacement, and physical therapy. We engineered individual physician pages and procedure-level content to rank for high-value searches patients make when they're already close to scheduling.
Google Business Profile Dominance
Rebuilt GBP listings across all BROG locations with optimized categories, photo strategy, and a structured review program. BROG now anchors the map pack for orthopedic searches across Boca Raton — capturing the call and direction clicks that drive same-week consultation bookings.
Regional Authority & Citation Building
Executed a targeted local link-building and citation cleanup campaign across Palm Beach and Broward County health directories, hospital networks, and South Florida sports medicine publications — cementing BROG as the unambiguous orthopedic authority in the region.
The Results
The region's top orthopedic group — now its top-ranked one.
Organic ranking for "Orthopedic Surgeon Boca Raton" — the highest-value orthopedic search in Palm Beach County, beating hospital systems and national chains.
Google Map Pack position across Boca Raton, capturing call and direction intent from patients actively ready to schedule a consultation.
Rankings across procedure-specific searches — joint replacement, sports medicine, and ACL repair — throughout South Florida.
“BROG spent 55 years building the best orthopedic practice in South Florida. Patient Sprout made sure Google agrees.”
— Patient Sprout Growth Strategist
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